top of page

7

A collaboration between BMW Group, Clemson's Graduate

CU-ICAR program, and Art Center College of Design

Overview:

For the seventh iteration of Deep Orange, the goal is to develop a blank-sheet fully functional vehicle concept for the MINI brand targeting the U.S. market with the BMW Group in Munich as the primary sponsor. The objective is to create a revolutionary MINI technology demonstrator facing the potential requirements to come within the next decade as part of a collaborative real-world educational experience (Deep Orange 7). The project outcome will provide a unique U.S.-centric view on what could be next for MINI.

Contributions:

  • Redefined the MINI brand in 2020 implementing an innovative vehicle architecture and emerging technologies

 

  • Generated new vehicle packaging and user experience concepts based upon research insights that were aligned with selected archetypes and markets

 

  • Designed and built a full-scale buck that enabled validation for user interaction scenarios and generated further insights

 

Skills Utilized:

  • Customer Centered Research

  • User-Centered Design

  • Trend Analasys & Forecasting

  • Concept Development

  • Presentations (Digital & Live)

  • Business Strategy Development

  • Prototyping

  • Business Planning

  • Vehicle Packaging

  • Sketch work / Rendering (visual communication)

bottom of page