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Little Red Roadster MD #906
The design challenge was to bring back a metal-bodied foot to floor ride-on as the older model had been decommissioned years ago due to cost impacts.
We worked extensively with our international team and vendors to develop a new method of manufacture that successfully met our design and pricing goals.
Resurrecting and reinventing a classic
Vintage Red Roadster
Skills Utilized:
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Prototyping
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Model finishing
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Cross-functional collaboration between engineering, design, international vendors
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Packaging and carton design
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Design strategy
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Sketchwork (visual communication)
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Solidworks / CAD modeling
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Customer Centered Research, competitor benchmarking, market research
Ergonomic and play value testing:
Progression of prototypes:
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20 lb foam prototype
Competitor benchmarking:
-Form comparisons
-Scale comparisons
-Child test rides
-Front and rear wheels tucked in for foot path and better ergonomics
Design for manufacture:
Looks like / works like model for sales meetings:
Final Product:
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